Hi Everyone. This is Take Off. We're like a hidden Easter egg in your favorite video game - surprising, delightful, and adding an extra layer of fun to your tech news consumption.

Here's what we're serving up today:

• Apple's Mixed Results Spark Debate 🍎 

• Asteroids ☄️

• Trending Tools ⚒️ 

Apple's Mixed Results Spark Debate 🍎 

As the earnings exam season rolls on, it's Apple's turn to reveal its report card. While not quite the head of the class this time, Cupertino's finest isn't exactly sitting in detention either.

It's a tale of slight declines and solid holds, with a few bright spots twinkling amidst a backdrop of challenging market conditions.

Here’s all the digits you need to know for APPL:

1. Total Revenue: $89.5 Billion (-1%)

2. iPhone Revenue: $48.3 Billion (+3%)

3. Mac Revenue: $7.6 Billion (-34%)

4. Services Revenue: $22.3 Billion (+16%)

With the iPhone 15 stealing a bit of the limelight in its debut week, CEO Tim Cook remains optimistic about the device outperforming its predecessor.

Despite the Mac and iPad sales not hitting the high notes, the unveiling of new devices powered by Apple's latest M3 chips could see a rebound in the December quarter.

Services stood out as the star pupil, with Apple Music and iCloud, not to mention a lucrative deal with Google, pushing revenue up by over 16%.

It seems subscriptions and services are the new cool kids in Apple's campus, reaching an all-time high and fueling expectations of growth.

So, investors, it's your move. Will you back the ever-evolving services and steady iPhone sales, or does the overall hardware slowdown give you pause?

☄️ Asteroids ☄️

Uber and Lyft will pay $328 million to settle wage-theft complaints in New York. This includes backpay, minimum wage rights, and paid sick benefits for drivers. 🚗💼 

Google's updated search engine and Lens tool now offer math and geometry solvers. You can type equations or use photos to get step-by-step answers. 🧮🔍

Amazon is closing its two Amazon Style clothing stores by November 9th, just two years after opening them. This move is part of the company's shift away from physical retail. 🛍️🚫 

⚒️ Trending Tools ⚒️

💪 Spur - World's first Copilot for fitness trainers

🔧 Retool - The fastest way to develop effective software

📆 Cal - The future of open source AI scheduling.

🌐 SingleAPI - Convert the Internet into your own API in seconds

📰 Recommended Reading 📰

1/ Learn how to maximize your credit cards and travel in style. Click here to check it out.

2/ Checkout the latest marketing tools, techniques and news read by teams at Apple, Microsoft and more by clicking here.

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